Authority Brands – The Powerhouse Behind Home Service Franchises 

When you look at Authority Brands, you see more than a company. You see a network of strong, purpose-driven home service franchises built on consistency, trust, and performance. At RoarEye Marketing, we admire how brands like this create lasting market authority through scale and smart acquisitions.

Authority Brands started with a simple goal: to unite top-performing home service companies under one trusted platform. Today, it operates multiple national franchises across cleaning, plumbing, pest control, pet care, and more. For entrepreneurs, this means real Authority Brands franchise opportunities in stable, in-demand industries.

Inside the Authority Brands Company Profile 

The Authority Brands company profile tells a story of growth powered by strategic investments and brand unification. Founded in 2017, the company came to life after private equity firm Apax Partners acquired two major franchises: The Cleaning Authority and Homewatch CareGivers. That move became the foundation for one of the biggest names in home services today.

From its headquarters in Columbia, Maryland, Authority Brands manages more than 15 service companies across the United States. Together, they cover over 2,700 territories with a network of 1,000+ franchise owners. These businesses collectively generate more than $1 billion in annual systemwide revenue.

Leadership and Mission

Under the leadership of CEO Jay Caiafa, Authority Brands continues to deliver quality service through a family of trusted brands. Their mission is clear: support franchise owners, serve homeowners better, and simplify essential services under one brand umbrella.

Private Equity and Growth Backing

With the financial and strategic backing of Apax Partners, Authority Brands moves quickly and with confidence. The investment gives them the capital to acquire and grow top-performing brands while maintaining high operational standards.

Authority Brands’ Portfolio of Companies 

The Authority Brands portfolio of companies includes some of the most recognized home service names in the country. Each brand specializes in essential, recurring household needs, offering franchisees dependable business models.

Here’s a look at some of their standout brands:

• One Hour Heating & Air Conditioning – HVAC experts in residential and commercial systems
  
• Benjamin Franklin Plumbing – Known for punctual service and quality work
  
• The Cleaning Authority – One of the top residential cleaning services nationwide
  
• Monster Tree Service – Tree care professionals offering trimming, pruning, and removal
  
• Woofie’s – Pet care, grooming, and dog walking services for busy pet owners
  
• DRYmedic Restoration – Specialists in property restoration after fire or water damage
  
• Mosquito Squad – Leaders in mosquito and tick control
  

Shared technology, marketing resources, and operational systems support these brands. This unified infrastructure gives franchisees a competitive edge while maintaining each brand’s identity.

Cross-Brand Synergy

Authority Brands builds synergy between its companies through centralized marketing and digital innovation. Their use of platforms like ServiceTitan helps manage customers and streamline operations. This shared tech ecosystem improves efficiency and customer experience across all brands.

Authority Brands Franchise Opportunities 

For entrepreneurs, Authority Brands franchise opportunities open the door to reliable business ownership. The franchise model gives investors access to established systems, training programs, and ongoing corporate support.

Each brand provides a proven business framework. New franchisees benefit from national advertising, lead-generation tools, and operational guidance that minimize risk and boost profitability.

Why Franchisees Choose Authority Brands

People invest in Authority Brands because of its credibility. Franchisees gain a well-known brand name, a structured business model, and marketing that drives results. Many choose to own multiple franchises under the Authority Brands umbrella because of the cross-promotion potential.

Franchise Development and Expansion

Authority Brands continues to expand aggressively. In 2024 alone, it welcomed over 200 new franchise owners. Recent acquisitions, such as DRYmedic and Lawn Squad, prove its ongoing commitment to growth. With new franchise territories opening every quarter, Authority Brands remains a top choice for those entering the home services industry.

Competitive Positioning in the Franchise Industry 

Compared to networks like Neighborly or Propelled Brands, Authority Brands holds a strong position. While competitors focus on specific categories, Authority Brands dominates the full spectrum of home services.

This variety protects the business from market fluctuations and attracts diverse entrepreneurs. From cleaning to restoration, Authority Brands ensures that no matter the economy, its franchises stay relevant.

Challenges and Opportunities Ahead 

Like all large franchise groups, Authority Brands faces challenges. Finding skilled technicians, maintaining consistent service quality, and integrating new brands can be complex. But each challenge presents new opportunities.

The growing demand for home services, an aging housing market, and more remote homeowners mean steady business for years to come. Authority Brands also invests heavily in technology and eco-friendly service models, two areas that will define the next phase of home service growth.

At RoarEye Marketing, we view this as a strong example of brand scalability. The company’s franchise network is not just large, it’s strategic, proof that diversification and strong marketing leadership drive long-term success.

Conclusion 

Authority Brands has built a home service empire through vision, investment, and people. Its success in managing a wide portfolio of companies and creating scalable franchise opportunities shows how strategic brand leadership builds lasting value.

For marketers and entrepreneurs, the takeaway is clear: invest in systems, empower your people, and build trust with customers. At RoarEye Marketing, we believe that kind of authority is what separates market leaders from everyone else.

FAQs

1. What is Authority Brands?

Authority Brands is a home service franchise network that owns and operates multiple well-known service brands in cleaning, plumbing, restoration, pest control, and more. It supports franchisees with marketing, technology, and operational tools for long-term growth.

2. Who owns Authority Brands?

Authority Brands is privately owned by Apax Partners, a global private equity firm. Their investment helps the company expand through acquisitions and franchise development.

3. How many brands are under Authority Brands?

Authority Brands manages over 15 service brands, including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, The Cleaning Authority, Mosquito Squad, and Woofie’s.

4. What franchise opportunities does Authority Brands offer?

The company offers franchise opportunities in essential home services like HVAC, cleaning, plumbing, pet care, and restoration. These businesses are ideal for investors who want stable, high-demand ventures.

5. Where is Authority Brands headquartered?

Authority Brands’ corporate headquarters is in Columbia, Maryland, where it oversees franchise operations, brand support, and nationwide growth initiatives.