Why Your Business Still Needs an Email Marketing Agency in 2025

Ever lost a social media account you spent years building? One day, you’re connecting with followers, making sales, sharing updates, and all of a sudden, it’s gone. That’s the risk of relying only on platforms you don’t own. But when you work with the right email marketing agency, you’re building something safer and smarter, an email list of clients that is yours.

And while some people wonder if email is dead in this generation of AI, TikTok trends, and social media in general, the truth is, email is very much alive and is still one of the most powerful and profitable marketing channels today. 

In this article, we’ll explore why email is far from dead, what email marketing agency pricing looks like in Canada, and why Roareye is the partner brands choose to future-proof their email strategy.

Why Email Still Matters (Even If Everyone’s Talking About Social Media)

Let’s face it, if email marketing is dead, businesses wouldn’t keep pouring money into it. In reality, email is thriving. It’s not just about sending out promotions anymore but about actually building relationships with your audience

Think about it. People scroll through social media passively, often distracted. But when they check their inbox, they’re more focused, more intentional. That’s why emails have a higher chance of cutting through the noise. And with the guidance of a full-service email marketing agency, those emails are read, opened and acted on.

Email Marketing and Social Media

Imagine you’ve built a 50,000-follower Instagram account, and then one morning, your account got suspended. No warning. No backup. You have to start from scratch all over again. I’ve seen this quite a number of times, and I know how frustrating it feels. 

Now compare that to a 50,000-subscriber email list that you’ve strategically gathered over the years. That list stays yours, no matter what happens on social platforms. You can export it, segment it, and use it forever. That’s why so many businesses rely on email marketing experts to protect and grow this asset.

The Need for  E-commerce Email Marketing for Increased Sales

E-commerce email marketing is essential for driving sales. Strategies like abandoned cart reminders and personalized offers help bring customers back. Working with an experienced email marketing agency can improve these campaigns and turn them into effective tools for increasing sales.

What Does a Full-Service Email Marketing Agency Actually Do?

When people hear “full-service,” they sometimes think it’s just about designing nice-looking emails. But a full-service email marketing agency does far more than that. It’s about creating a system where every email has a purpose and every interaction moves your customer closer to taking the desired action.

H3: Building Strategy and Personalized Email Marketing

A great email marketing agency isn’t just about writing catchy subject lines. It starts with building strategy, understanding who your audience is, what they care about, and when they’re most likely to engage. It then moves into design and copywriting that speak directly to them. 

With the right email marketing consulting, your campaigns will feel more like conversations where what you sell is seen as a solution.

Execution, Automation, and Deliverability

Execution is where strategy turns into action. This means setting up automated emails like welcome messages, re-engagement campaigns, and follow-ups after purchases. It also involves testing out different ad variations and subject lines to boost open rates. Plus, it’s important to check deliverability to make sure your emails make it to inboxes instead of getting stuck in spam.

This is where a full-service email marketing agency like Roareye makes the difference, managing every detail so your inbox presence becomes an asset, not a chore.

What is an Email Marketing Agency Pricing Like

One of the biggest questions business owners ask is: “How much does email marketing cost?” The answer is—it depends on the scope of work and what your business needs.

How Much Does Email Marketing Cost?

On average, Canadian businesses invest $1,500–$5,000 per month with professional email marketing agency. Smaller businesses may spend less, while enterprise eCommerce stores with advanced automation spend significantly more.

The key is understanding that email isn’t an expense but an investment. With the right campaigns, what you spend on email marketing can pay itself back several times over.

Factors That Influence Agency Pricing

Several factors that affect email marketing agency pricing are:

• Scope of services; Do you need design, copywriting, automation, and analytics, or just campaign support?
• Business size and list volume – Bigger lists mean more complexity.
• Industry needs – An ecommerce email marketing client has different requirements than a consultant or real estate agent.
• Full-service vs. consulting – A full-service email marketing agency like Roareye handles everything from start to finish, while consulting is more guidance-focused.

Why Choose The Best Email Marketing Agency for your Business.

Finding the right email marketing agency for you can make or break your email strategy. You wouldn’t want your list unsubscribing or dropping off because you gave it to the wrong hands to handle. If you want to choose the best email marketing agency for your business, you have to look out for;

• Email marketing Agency with experience and testimonials
• Choose an email marketing agency that matches your business type, whether ecomerce email maketing or B2B email marketing, 
• Prioritize value over cost, 

Red Flags to Watch Out For

• Many templates lack personalization. 
• They often promise unrealistic results, like “We guarantee 100% open rates!” 
• There is little to no reporting, and the metrics are often unclear.

Why Choose Roareye as Your Email Marketing Agency

So, why choose Roareye as your email marketing agency? Because we don’t just send emails, we build strategies that grow businesses.

Here’s what makes us stand out:

• Strategy-first: We dig deep into your audience and goals before writing a single subject line.
• Full-service expertise: From design to deliverability, automation to analytics, we manage everything.
• Transparent pricing: Our packages are clear, fair, and built around your growth.
• Industry adaptability: We create campaigns for e-commerce, consultants, real estate agents, and more.

We believe that while tools can automate the “when” and “how,” it takes real human understanding to master the “why.” And that’s the difference we bring as your email marketing agency.

Conclusion

Email isn’t going anywhere anytime soon. In fact, More businesses are starting to see how important it is and why it is more trustworthy. Plus, with all the cool automation and personalization tools out there, email is smarter than ever. So, instead of asking “Is email dead?” the real question is “Which email marketing agency can help me grow?”  

If you want a partner that mixes creativity with solid strategies, Roareye is the email marketing agency for you. Let’s create something that really lasts!

FAQs

1. Is email marketing still worth it in 2025?

 Absolutely. Despite all the hype around social media, email remains one of the most profitable marketing channels. It’s an owned channel, meaning you’re not at the mercy of algorithms or sudden account bans.

2. How much does an email marketing agency cost in Canada?

 Most small to mid-sized businesses spend between $1,500–$5,000 per month, depending on the level of service. A full-service email marketing agency costs more but delivers higher ROI.

3. What makes Roareye different from other email marketing agencies?

 Roareye blends strategy, personalization, automation, and transparent pricing. We’re not just another email marketing company—we’re a growth partner.

4. Can email really outperform social media marketing?

 Yes. Social media is rented land; email is owned. If you lose your Instagram or Facebook account, you start over. But with email, your list is yours forever.